With Sequences, you can build personalized and automated outreach campaigns. Here are real examples of the highest-performing sequences at Apollo.
by
Karli Stone
UPDATED Nov 27, 2024
5Min Read
If you have an Apollo.io account, building out effective sales sequences is one of the most important things you can do to connect with contacts, drive more conversions, and outpace your goals.
In recent customer interviews, 75% of Apollo’s top power users said that sequences and sequencing automation is a must-use feature across your sales cadence.
Sequences are an infinitely productive sales tool – but sometimes that can make it tricky to know where to begin…
In this blog, you’ll learn more about sales sequences, receive real examples of top-performing sequences here at Apollo, and learn the sequencing tips and tricks to instantly improve your sales campaigns.
Let’s dive in.
Sequences are your own personalized and automated outreach campaigns to your new prospects.
You equip them with any number of sequential contact points and tasks and customize them to personally engage your target audiences at scale.
When you build out your sequences, you have 8 steps to choose from and arrange:
The timing between these steps is all determined by you. Schedule a specific time and date for steps to automatically happen or tell Apollo how long to wait between each sequencing step.
The optimal timing for your target audience will depend on the type of sales strategy you choose. Research your industry, plan your strategy, and then A/B test to find the approach that works best for your ideal customers.
“I sat down with my boss and we said ‘Look at this sequencing! I’ve never seen this before, it’s so much better than just pulling names…’ We discovered it together, the efficiency of this tool.” – Jordan Heil, Account Executive at Synapse and Apollo User
Apollo’s Sequences are like nothing on the market.
They help your team deliver communications to your future customers and complete the right tasks at the right time to speed your prospects through your pipeline and turn them into paying customers as efficiently as possible.
Specific benefits Apollo Sequences gives you include:
Whew, that was a lot of info!
Let’s take this knowledge to the next level – here are some highly successful Sequences our own team uses at Apollo and why they work:
As you can see from the data, this automated email sequence has been sent to well over 3k recipients and has near a 64% open rate and over a 10% reply rate!
It’s a simple sequence that produces big results.
This sequence targets Apollo users that have been actively using our free Chrome Extension for LinkedIn Prospecting. The call-to-action (aka the “ask” of the sales email sequence) is for the buyer to meet with an Apollo Account Executive for a more detailed overview of our product and the many powerful features they are not yet utilizing.
It works because we ensure it stays highly targeted, relevant, and personalized.
It’s not for prospects who request a demo, who have already signed up for a paid plan, or for prospects who are completely cold. It’s for prospects who are having success using our LinkedIn prospecting tool. These are the specific prospects who will resonate with the sequences’ messaging.
Use this sequence to speak to specific segments of customers and meet them where they are at in their stage of the buying cycle.
This is another high-performing outreach sequence for Apollo.
With three automatic emails and a LinkedIn request over six days, this sequence is aimed at prospects who are previous users of our product and have recently changed companies. It asks if they want to meet with an Apollo sales rep to discuss how they can integrate Apollo into their new role.
This is an example of a sales sequence that’s all about leveraging perfect buying opportunities. When people change companies, they need to establish a new workflow and are very receptive to using new tools to help them get work done.
They are at a perfect place to buy a B2B product and this sequence is a beautiful example of email outreach that delivers the right message to the right people at just the right time.
If you’re a part of a B2B sales team, you can use this sequencing format (along with our handy Job Change Alerts) to automatically reach out at pivotal sales moments.
Spanning over 11 days, this sequence is a bit more detailed.
It’s targeted at the decision-maker (in this case, the original creator of the company’s account). It lets them know that their teammates are still actively using the product and getting value out of it. It asks if they have time to meet with the AE to re-establish value and go over their needs.
This sequence has over a 77% open rate! Why?
Because it takes a multi-channel approach (email and LinkedIn), includes grabby email subject lines, and uses strategic timing and sending schedules. Not to mention it is highly targeted and personalized.
The best part is: all of these sequencing functions are available to you too!
Before you go, we have a few more tips to help you create the perfect sales sequence:
With the insights from this guide, you have everything you need to create an automated outreach campaign that moves deals forward.
Well, almost everything…
You need to sign up for your own Apollo.io account! It’s simple to set up, free to try, and gives you everything you need to make selling clear, quick, and effective.
Happy Sequencing!
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