Apollo’s new prospecting tools, Persona and Search Subscription, help sellers find the right buyers with automatic emails and updates on their hottest leads.
by
The Apollo Team
UPDATED Nov 27, 2024
5Min Read
Besides providing you with an immense B2B database at Apollo, we also equip you with intuitive and efficient tools to quickly find potential customers.
In this blog post, we’ll walk through two improved prospecting features, Persona and Search Subscription, that will help you find the right buyers instantly and effortlessly so that you can focus on selling.
A persona represents the individual buyers within your ideal customer profile (the target company you’re going after). To understand the personas you want to target, you should look at the specific demographics, job titles, challenges, and goals of the people who purchase your products or services.
There are four reasons why establishing clear personas is important when prospecting:
Since you know that a persona is essential to define as part of your prospecting strategy, using Apollo’s Persona feature is a no-brainer.
The Persona feature allows you to filter through contacts in Apollo based on their job title, management level, industry, location, and the number of employees. As you’re applying your filters, you’ll see how the total amount of new leads narrows down to your ideal individual buyer.
Let’s continue with the example above of digital marketing managers. Here’s an example of the Apollo filters you could apply to find your ideal buyer:
Once you’ve applied the filters, you’ll narrow it down to 1,057 new leads that fit your target persona. Hit "Save Persona" and give it a name (in this case, "Digital Marketing Managers"). Then apply the Persona to your search.
With saved Personas, you’ll reduce the need to re-apply the same filters every time you search for people. Apollo can also track your outreach activities and provide analytics on which personas engage with you the most based on your email or call engagement metrics (available only if you use Apollo Sequences and Dialer).
Of course, before you reach out to these personas, you’ll want to make sure you understand their unique challenges and goals so you can talk to them about how your solution can help them.
Once you’re clear on your Persona, how do you quickly find more people that fit the profile? When prospecting on the Apollo platform, you can save a search and now subscribe to get email alerts when we find new people or companies that match your search criteria.
The Apollo database constantly grows with new people and company records. With Search Subscription, you can get alerts when new relevant records are added. This way, you can stay on top of your prospecting efforts with new leads at your fingertips.
Let’s do a quick walk-through of how it works:
Easily set up a Search Subscription and get new relevant leads in your email inbox at your desired cadence; daily, weekly, or monthly. You’ll be one step closer to closing another customer.
For more information about using Personas and Search Subscription or other Apollo prospecting features, visit our comprehensive Knowledge Base.
If you haven’t tried Apollo yet, what are you waiting for? Sign up for free today!
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