3 reasons to choose Apollo over Clay

Apollo helps sellers get to closed-won faster than any other tool on the market.

See Apollo in action

We'd love to show how Apollo can help you sell better.

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Dead simple to use

Rated 9.2/10 for ease of use on G2

Accident-free credit consumption

Only pay for what you need

End-to-end sales lifecycle coverage

Build pipeline and close deals in one platform

Millions of sellers at over 500,000 companies beat their number with Apollo

How do we compare?


Lead List Building
Multi-Provider Data Enrichment
Intent Data
AI Research Agent
Personalized Copywriting
Native Emailer
Native Dialer
Conversation Intelligence
Deal Management

The most loved sales platform on the planet.

4.7/5 based on 9,015 reviews | GDPR Compliant

2025 spring top100 highest satisfation product

2025 spring top100 best software products

2025 spring top50 small business products

All-in-one sales execution suite

Apollo can replace		Cost per year*
Contact data		$5,000
Website visitor tracking		$1,200
Sales engagement		$5,000
AI email writer		$540
Meeting scheduling & routing		$1,750
Call recording		$700
Contact data	Starts at $5k	$14k minimum

*based on current available data for average industry prices of sales tech providers as of 12/2024

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How it works

Search for your ideal buyer

Access verified email addresses and phone numbers for individual contacts or entire lists.

Enrich your systems

Update your CRM or CSV files with the latest contact details, job titles, employee headcount, and more.

Engage buyers across channels

Automate emails, LinkedIn tasks, calls, and meeting scheduling, while tracking deals and recording calls all in one place.

50%

MORE OUTBOUND REVENUE IN 90 DAYS

400%

more phone numbers

50%

More email addresses

64%

Cost savings

“For most people, Clay is challenging to navigate. Apollo is much more user-friendly and allows teams to access similar data without the learning curve.”

Chris Cozzolino

CEO of Uptown Creation

Connect with your existing tech stack

Gmail

Hubspot + Salesforce

Frequently asked questions

What is Waterfall Enrichment?

Waterfall Enrichment, called Multi-Source Enrichment within Apollo, is a data enhancement approach where information about contacts is sourced from multiple data providers until information is found.

How accurate is Apollo’s data?

Our data undergoes a multi-step verification process to check emails and direct phone numbers in real-time, resulting in a 91% email accuracy rate. We consistently grow our database through our 2 million data contributor network.

How can my team learn how to use Apollo?

We offer personalized onboarding sessions and a library of recorded training webinars to ensure you can get up to speed quickly, regardless of your schedule.

What are the integrations Apollo offers?

Apollo has robust integrations with many of your existing GTM tools, including Salesforce, Hubspot, Pipedrive, LinkedIn, Salesloft, and Outreach.

What types of plans does Apollo offer and how much do they cost?

Apollo’s plans are designed to scale with your business. Whether you need to add or reduce user licenses, we offer flexible options to accommodate your needs. Our customers typically save 53.4% by consolidating their sales tech stack in one place.