Outbound in 2026: Copywriting and List Building That Actually Works

Outbound isn’t broken — but outdated lists and messaging are.

In this live session, SendtoWin cofounders Martin Aguinis and Sam Shandler joined Brandon Reis, GTM Engineer II at Apollo, to break down how top B2B teams are driving real pipeline in 2026 using Apollo.

You’ll learn how to:

• How outbound copywriting has evolved — and what actually gets replies today
• How to use Apollo to build smarter, higher-intent lists
• The targeting and messaging tactics driving more meetings across hundreds of campaigns

Designed for Sales and RevOps leaders s who want to improve targeting, personalization, and outbound performance.

Sign up for a free account. Or book a demo of Apollo.

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Martin Aguinis and Sam Shandler the Co-founders of SendtoWin have helped generate $2.6B in pipeline across 65 markets, and this session translated those insights into practical, immediately actionable strategies using Apollo.