The Best Cold Email Setup for 2026

Cold email isn’t over. Mailbox providers are just enforcing long-standing compliance rules.

In this session, deliverability and cold outreach experts Benny Rubin, Jay Feldman, and James O’Sullivan break down what it takes to keep landing in the inbox in 2026.

You’ll learn how to:

• Stay compliant with today’s deliverability standards
• Properly set up new domains and mailboxes
• Reduce spam complaints with targeted sending practices
• Monitor and protect your sender health
• Run safe, inbox-friendly outbound campaigns in Apollo

See how stronger setup and smarter sending will help future-proof your cold email strategy.

Sign up for a free account. Or book a demo of Apollo.

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Benny Rubin is the Founder and CEO of Senders, a cold email and deliverability firm specializing in high-compliance outbound for industries like fintech, healthtech, and enterprise SaaS.

Jay Feldman is the founder of Lead Gen Jay and a leading voice in cold email strategy, targeting, and deliverability.