How to Craft AI Sales Campaigns that Work

AI makes it easy to go fast. But quantity over quality is the killer of effective outreach.

This session is all about using AI to build better, not just faster, campaigns with AI.

Brendan Short and James O'Sullivan will show you strategies that can boost reply rates up to 50%.

Watch to learn frameworks for:

• Building high-intent, highly-targeted AI-powered "micro campaigns"
• Coming up with intent signals that SDRs often miss
• Leveraging AI to do signal-based selling with Apollo.
• And more

This isn’t about sending more emails. It’s about crafting campaigns that resonate, convert, and scale with intention.

Sign up for a free account. Or book a demo of Apollo.

---

Brendan Short has over a decade in B2B SaaS GTM, from starting as an SDR to scaling sales as a Head of Sales from $0–$10M. He’s founded two sales tech startups and held roles at companies like Zoom. He's currently writing The Signal (a newsletter that explores the future GTM playbook) and consulting for Series A-C companies.