Record, analyze, and get insights from calls

Overview

After every sales call, you're juggling follow-ups, trying to remember objections, documenting next steps, and coordinating with your team. Important details get lost or misremembered.

This Sales Play uses AI to automatically analyze your recorded calls and surface actionable insights — so you can coach your team, spot objection trends, and focus on selling instead of note-taking.

Using this Sales Play, Apollo can:

• Automatically record calls and generate AI-powered summaries with outcomes, next steps, objections, and pain points
• Provide searchable transcripts with timestamps and keyword tracking (competitors, problems, discovery words)
• Enable call scoring with customizable scorecards for coaching
• Analyze patterns across single or multiple calls

Before you start:

Set up Apollo Conversations, which works with Zoom, Google Meet, or Microsoft Teams accounts for video calls and the Apollo Dialer for phone calls

How to launch this Sales Play

Head to Conversations or set up your Apollo recorder first. 

Next, we recommend:

• Setting up keyword trackers for terms you want to monitor (competitors, specific pain points, etc.)
• Creating scorecards if you’d like to evaluate call quality and coach your team
• Try analyzing any call, or multiple calls, with Ask Apollo AI

New to Conversations? Start with this 15-minute walkthrough of how to set up and use Apollo Conversations.