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Academy

Sales Plays

Launch an AI-powered outbound campaign

Launch an AI-powered outbound campaign

Step 1: TAM view builder

Current Lesson

Step 2: Save ICP leads to a list

3mins

Step 3: Best practices sequence builder

3mins

Outbound

Ready to build your outbound engine? Start here.

Overview

This Sales Play helps you build a complete outbound selling engine in minutes — from identifying your total addressable market (TAM) to engaging decision makers with an AI-crafted sequence.

Instead of manually hunting for leads and building sequences, Apollo automates the process for you. By the end, you’ll have a weekly cadence of fresh, high-potential leads to book meetings with.

Using this Sales Play, Apollo will:
  • Build a view of your TAM to identify ideal target companies
  • Automatically add decision-makers from those companies to a list
  • Launch a multi-step outreach sequence, including emails, calls, and LinkedIn touches
  • Use best-practice prompts and AI-generated content to improve response rates
Before you start:
  • AI Content Center: Make sure you’ve filled out the AI Content Center with your value proposition, customer pain points, etc. so Apollo’s AI can generate relevant outreach.
  • Meeting Link: Have your meeting link ready — either from Apollo Meetings or your preferred calendar tool.

How to launch this Sales Play

This Sales Play consists of three sequential prompts. Copy each into Apollo’s AI Assistant to complete the setup.

Step 1: TAM view builder

This prompt will create a total addressable market view, recommending filters to narrow your target companies. Approve or adjust the suggestions to finalize your TAM. 

Prompt preview

Using the full range of Apollo's account filters, build me a structured view of my Total Addressable Market in Accounts. Start by segmenting companies that align to my ICP across size, industry, and geography, and incorporate engagement or hiring signals if they are available. Make sure to remove any duplicates, exclude inactive or irrelevant accounts, and present the cleanest possible representation of my market and provide recommendations for additional filters.
Step 2: Save ICP leads to a list

Once your TAM is set, this prompt grabs your ideal decision makers, saves them into a weekly automated list, and keeps it updated with new leads.

Once this prompt is done running, the AI Assistant may have some recommendations, so tell it what you want to adjust. If it does look good, automate it by replying with: 

Step 3: Best practices sequence builder

This prompt creates a multi-step outreach sequence, including emails, calls, and LinkedIn touches. Adjust any steps or messaging as needed.

Finally, you’ll want to update your workflow so the leads pulled in Step 2 are automatically added to the sequence from Step 3 by responding with:

Optional Tips

  • Review AI recommendations at each step to refine targeting and messaging.
  • Customize the sequence for more calls, emails, or LinkedIn touches depending on your preference.
  • Monitor performance in Apollo’s workflow dashboard to see progress and tweak filters or sequence steps.