Identify and address recurring sales objections

Overview

Your team is handling objections, but are they addressing confusion effectively? Are prospects bringing up the same problems repeatedly? Without analyzing patterns, you're coaching blind.

This Sales Play uses AI to analyze objections, problems, and confusion across your recorded calls — then provides actionable recommendations for improving how you run meetings and a custom scorecard for coaching your team.

Using this Sales Play, Apollo can:

• Analyze conversations from a defined time period for patterns in objections, confusion, problems, competitors, and buying intent
• Identify the most frequently discussed topics and keywords across your calls
• Provide specific recommendations for improving how you run sales meetings
• Generate a custom scorecard tailored to your team's real challenges

Before you start:

• Ensure you have Apollo Conversations set up and recording calls
• Set up keyword trackers for competitors, objections, and buying intent signals you want to monitor
• Have enough recorded conversations for meaningful pattern analysis

How to launch this Sales Play

Copy the prompt below into Apollo’s AI Assistant. If you've used the "Launch this prompt" button on the side, note that the prompt below has additional instructions, which you may want to add.

Remember to update the time period or any part of the prompt as you need.

Review the AI-generated analysis and implement the recommendations.

Re-run this analysis quarterly to track improvement and identify new patterns.

Pro tip: Once you identify recurring confusion or problems, update your discovery questions and talk tracks to address these issues proactively before they become objections.

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