How to use Waterfall Enrichment

 As a seller, you want to have as many of your ideal leads as possible, more than your competition, ideally, and you wanna have accurate email addresses and phone numbers. That's why so many sellers and sales teams have multiple data portals that they've signed up for. So if one doesn't have it, they can go check another. Well, Apollo is making it really easy to have a competitive advantage here. By just flipping one switch, which is waterfall enrichment, I'm gonna walk you through it. But once you've turned this on, if Apollo doesn't have the information for the lead you're looking for, it'll drop through other data portals, a whole bunch of 'em, and it'll just pay with Apollo credits if it finds it at one of 'em. So let's make sure you have this turned on and set up. It's gonna be really easy. It'll take just a couple minutes, hop into the app. You can do it with me.