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How to use Waterfall Enrichment

How to use Waterfall Enrichment

Headshot of James A. O'Sullivan, Apollo Academy Instructor

James A. O'Sullivan • 3 LESSONS • 9 minutes • 2 RESOURCEs

Say hello to Waterfall Enrichment — take your sales prospecting to the next level by leveraging multiple data sources.

Waterfall enrichment pulls data from each provider, in the order you define, until you have complete email addresses and phone numbers for your contacts.

You can also choose to connect an email validation source or phone validation source to add an extra verification layer when you access contact emails or phone numbers.

You’ll learn how to:

  • Learn what waterfall enrichment is and how it works
  • Step-by-step adjust what data sources are used and in what order
  • Understand how credit consumption works when using waterfall enrichment

Resources

Waterfall Enrichment Overview [Apollo Knowledge Base]

Waterfall Enrichment FAQ [Apollo Knowledge Base]

VIDEO TRANSCRIPT

 As a seller, you want to have as many of your ideal leads as possible, more than your competition, ideally, and you wanna have accurate email addresses and phone numbers. That's why so many sellers and sales teams have multiple data portals that they've signed up for. So if one doesn't have it, they can go check another. Well, Apollo is making it really easy to have a competitive advantage here. By just flipping one switch, which is waterfall enrichment, I'm gonna walk you through it. But once you've turned this on, if Apollo doesn't have the information for the lead you're looking for, it'll drop through other data portals, a whole bunch of 'em, and it'll just pay with Apollo credits if it finds it at one of 'em. So let's make sure you have this turned on and set up. It's gonna be really easy. It'll take just a couple minutes, hop into the app. You can do it with me.

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James

James

Apollo Academy Instructor

James O'Sullivan is a seasoned sales professional turned educator at Apollo Academy. With a track record of driving outbound success at companies like Uber and CareerBuilder — and a stint as VP of Sales for a few startups — he’s spent years perfecting his craft. An exec at Uber once called him a wizard of sales, and now he’s on a mission to help sellers sharpen their skills. When he’s not busy transforming sales teams, James is known for his impeccable style and ability to consume more ice cream than (should be) humanly possible.