So now we've had Power-ups go get new data and attach it to our lead records. Then it researched them as well — the contacts and companies.
But Power-ups can do a lot more.
Power-ups can take the Apollo data, the new data, and everything you put in the AI content center — those details about what you sell, your company, and the type of customers you're looking for — and write amazing personalized emails for us as well.
I've been able to remove the leads I don't want to focus on right now. I've also had it look to see if any of these contacts are active on LinkedIn. The ones that are, I'm going to treat a little differently. I want to start with manual posting in my sequence. But the ones that aren't, I want to have the Power-up write an amazing personalized email using all that information.
So let's finish strong. We're going to go back into Apollo. We're going to go to our list of leads — the ones we're using for Power-ups. We'll select another built-by-Apollo Power-up in the “Generate a Message” category. Then I'll hop into my sequences to show you how I'm going to use that Power-up to send great personalized, automated emails to the right leads.
So you hop into your Apollo account. I'm going to hop into mine. Let's do it together.
Time for us to do our third and final Power-up for this course. Feel free to use the leads we've been using all along for this course. If you want to grab ten new ones, though, this would be a good time to do that. I'm going to keep using the ones I put into my list.
Let's go up to that Power-up button. We're going to start with a template. Next, you'll click Generate Message. You'll see multiple options created by Apollo. Now, these are multi-step Power-ups. Whatever they say they're going to do, they'll go get that information, use it along with the Apollo data, and generate fantastic personalized emails. You'll notice you can have it research their professional posts, job openings, and what's happening at the company — then integrate that into what it's writing about.
I'm going to Write an email based on company priorities right here. You'll notice it's got four steps: it'll identify the company's priorities, research that account, write the personalized email, and even write a personalized subject line.
Once again, you'll be able to see a preview for all four steps with a couple of your leads right here to the left of the breakdown.
It might take a moment to populate that preview, especially when it's multiple steps. But once you check things out and it looks good, let's hit Save and Run.
That'll start your Power-up cascading through all the steps involved with that Power-up, and it'll start generating that information right on the record. Once your Power-up is done, you'll see that information start to populate in new fields created on those records — in this case, four of them for that one Power-up.
It was using the information on the record plus what we put into the AI content center to:
- Identify priority indicators (whether a company would be a good fit or not).
- Research the company.
- Put together a personalized email.
- Write a personalized subject line based on the information it found.
Now I'm going to pop over to a sequence I've already created for these types of leads. I've got step one with a manual email. I had a template in there. Normally, I'd personalize it from there, but I'm going to edit this one.
Of course, all that information from your Power-ups is stored on the record. That means you can use them as dynamic variables.
So I'm going to leave this manual email for now as I'm just getting started with Power-ups. I want to hit send. I want to read these and check them out before they go out. I'm still going to place the dynamic variables in here.
You'll notice that it will populate some of the recently created fields right at the bottom here, such as Write a Personalized Subject Line. I'll pop that in there. Then I'm going to pop in my personalized email dynamic variable as well.
Of course, you can find all your dynamic variables — including the ones created by your Power-ups — by hitting the Add Dynamic Variables button. You'll see Recently Created right at the top, or you can scroll down or search for any others you might be looking for.
Now, the preview window here is showing a broken variable. It's in red. That means it can't find that information because I haven't selected a contact. You can hit the drop-down here. Just type the name of any of the leads from your list, and you'll see it pull up the personalized email from your Power-up right in the preview window.
Congrats! That's the end of this course.
You've seen how to use Power-ups to improve your targeting, research your leads, and generate amazing personalized messaging as well. But with Power-ups and custom prompting, there's no limit to what you can do to improve your sales process.
So thank you for joining me. Good luck, and happy selling!
