MINISO UK

MINISO is a global retail brand founded in 2013 by Ye Guofu and Miyake Junya. The company operates a variety store model, offering a wide range of products at affordable prices. MINISO focuses on providing high-quality items while keeping costs low, aiming to align prices with the actual value of its products.The brand began in Guangzhou, China, and has expanded internationally, opening stores in countries across Asia, Europe, Oceania, Africa, North America, and South America. MINISO offers diverse products, including home goods, electronics, toys, and lifestyle items, often collaborating with popular brands like Marvel Entertainment. The company targets a broad customer base, particularly appealing to younger consumers seeking fun and functional products.