Our BeginningIn 2006 Massdiscounter's decided to take the Dion (Home, Work and Play) brand in a different direction. The Dion (Home, Work and Play) brand, being a general merchandise retailer like GAME was eventually re branded as GAME Stores. However since the Dion brand had equity in the market, the six most profitable departments being Audio Visual, TV, Major Appliances, Multimedia and Small Appliances were recreated in a new format branded DionWired.Our EvolutionDionWired, with its omni channel approach, is a leading concept store offering premium branded consumer technology to consumers through an inspiring experience. Our PeopleTo lead in service excellence and inspiring merchandise, we encourage a culture of innovative thinking, collaboration and participative decision making. We have four values which guide our behavior,a. Respect for the individualb. Strive for Excellencec. Service to our customerd. Act with integrityOur team are energetic, dynamic, ambitious with a strong affiliation towards ‘changing the rules of the game' for the benefit of our customers. We employ a culture of entrepreneurial thinking and this encourages behavior with a combination of a radical flair yet practical for implementation.