Since 1989, Allocco Recycling Ltd., has been on the forefront of environmental citizenship. Before it was fashionable to be "green", Allocco was leading the charge. We saw the opportunity for improved sustainability early on, and it made perfect sense for us to align our objectives with how we envisioned the future. We retooled our business model. We expanded operations. We invested in advanced, pioneering technologies to help us achieve more thorough, accurate and cleaner materials processing. It was daunting at first, because, frankly put, we were breaking unproven ground. But the result was a win-win for everyone involved. Not only did we increase material resell and boost our bottom line, but we also reduced our waste out to landfills – and this was our ultimate goal.