PERFORMANCE-FIRST, 100% CLEAN MAKEUP. NO COMPROMISES.At House Of Makeup we have one mission: To make premium-quality makeup accessible to all. We believe makeup should be harm-free, high in performance, and affordable. All three together. No excuses, no compromises.All House OF Makeup products are 100% clean, vegan, and free from animal cruelty. We're India's first brand to follow the heavily regulated EU Cosmetic Directive that bans over 1300+ toxic ingredients in makeup formulations.The House Of Makeup Journey:• 2019: Launched with x SKUs in retail outlets by Harlin Sachdeva (ex-Nykaa, ex-Sugar Cosmetics, ex-Unilever)• 2019: Was, and still is, India's first clean makeup brand to follow the EU Cosmetic Directive that bans 1300+ toxic ingredients• 2020: Opened our online store during the Covid-19 pandemic• 2020 – 2022: Stayed cash positive through the pandemic with 70% of sales coming through our proprietary website• 2022: Closed our first pre-series A funding round• 2023: Relaunched with an expanded portfolio of productsThis is just the beginning—we're committed to doing more and better. Stay tuned.