In 1956, Alukka Joseph Varghese opened a small retail jewellery store in Thrissur, Kerala. His son, Joy Alukkas built on his legacy, playing a key role in Alukkas' expansion into the Middle East and further afield. Today, popularly known as Joyalukkas Jewellery, it is the largest retail jewellery chain in the world owned by a single family and offers customers the option to choose from over one million exquisitely designed pieces of jewellery in gold, diamond, precious stone, platinum, Polki and pearl. Always evolving with the latest trends in jewellery, Joyalukkas combines heritage and modernity in equal measure, with creations ranging from timeless vintage pieces rooted in India's glorious past to elegant, modern pieces crafted in 18k gold. The pieces adhere to the highest quality standards, with Joyalukkas being the first jeweller in the Middle East to get the ISO 9001:2000 certification. With the concept of beauty in every piece at its heart, Joyalukkas has been honoured with multiple awards including the prestigious Dubai Quality awards. The ‘Joyalukkas' brand today has earned the tag of the ‘world's favourite jeweller' thanks to this focus on quality and the superlative service excellence of the entity's customer facing talent. Over the years, the company has thrived and grown at an exponential rate. It operates more than 150 stores worldwide spread across 11 countries in addition to online stores and has 9000 plus talent. Based on this solid foundation, Joyalukkas Jewellery has expanded into other businesses like Joyalukkas Exchange, Jolly Silks, Joyalukkas Lifestyle Developers and Mall of Joy, all of which come under the Joyalukkas Group. With a history of challenging the norms and holding high the flag of an unrivalled legacy, the Joyalukkas Group continues its quest to grow and scale as it expands its presence across the world.