Rare Jewels is a luxury jewellery brand that encompasses craftsmanship and elegance. It is a brand established by the legacy of Ranka Jewellers. It is lead by Vastupal Ranka who is an eminent name in the gemstones and jewellery industry. The intention of the brand is to give their customers an experience like no other luxury brand has created. This they achieve through the 'appeal to your 5 sense' store that is plush and delicately designed. The designs of the jewellery collections also reflect the celebration of the uniqueness of every women - her strength, timeless beauty and appeal. Rare Jewels aims to a home bred luxury brand with sophisticated and minimalism as their pillars of works.