Latitude 45 Bicycles and Fitness is a family owned retailer dedicated to inspiring, educating and outfitting its clients and the community for a lifetime of active fun. Founded in 2000 by two avid cyclists looking to spread their passion for the sport, Latitude 45 currently operates one retail store in beautiful Petoskey, Michigan and one online store – https://www.latitude45.com. Latitude 45 offers products from many of the top cycling, fitness and snowshoe brands and has been consistently awarded the status of "Best Bicycle Shop" both regionally and nationwide. As an active supporter of the Northern Michigan community where it does business, Latitude 45 is committed to promoting environmental stewardship, educating area youth about bicycle safety, increasing access to outdoor cycling recreation through its Outside 45 Junior Mountain Biking program and its Kids Biking Initiative, as well as developing regional non-motorized bike trails and mountain bike trails through volunteerism, gear donations and financial contributions.