The PlanetM GroupPlanet M Retail Ltd. is a part of the $ 5 billion Videocon group, which is a fortune 500 company. Planet M has 150 stores across 42 cities in India.Planet M VisionTo bring Affordable Feel Good & Indulgence into every neighborhood of leading Indian Cities and TownsPlanet M MissionTo mirror the convergence of Music & Movies around the mobile phones in the retail space in a manner that makes us the most preferred Retail Brand for purchase of these products.Planet M BrandPlanet brand currently operates in 4 verticals mainly in Entertainment (Music & Movies), lifestyle, Mobiles and GamingThe Brand was repositioned as Mobile, Music, Movies & Mauj to reflect the convergence of Music & Movies around Mobile phonesIt also highlighted the essence of the business i.e. Feel Good & Indulgence which could be Indianised as MAUJThe Brand positioning also took into account the fact that HINGLISH is the most preferred language of UrbanitesPost acquisition Small & Medium sized stores were introduced; about 30-35 stores are being introduced every monthPlanet M currently runs 3 Formats namely :Mega Stores 2500 sq ft & AboveSuperstores 1000 sq ft & AboveNeighborhood Stores 300 to 600 sq ft & above