Asset Planning Corporation (APC) is an SEC-registered, fee-only financial planning and investment advisory firm in Knoxville, Tennessee. Founded in 1975 by the late P. Kemp Fain, Jr., CFP®, APC serves individuals and families. As one of the oldest independent financial advisory firms in the country, we use our multiple decades of accumulated wisdom to help transform people's lives. We provide an integrity-rich environment and utilize educational tools and a disciplined asset planning process, all to offer a unique client experience. We believe that we have built a holistic model for financial wellness, one designed for people who want good advice.Being a hometown small business means we are flexible for you. And, being nationally recognized as a leader in the industry means our professional experience is at your doorstep, allowing you the opportunity for a truly enriched life.