Somoy TV is one of the pioneering 24-hour news oriented television channels in Bangladesh. The channel grew up with a band of devoted journalists. Somoy News continues its activities with a view to presenting authentic and politically unbiased news to the audience in the nook and corners of Bangladesh and other parts of the world. Somoy Media Limited (Somoy Television) is a 24-hour Bengali news based private satellite television channel in Bangladesh. Its headquarters is in 89, Bir Uttam CR Dutta Road, Banglamotor, Dhaka. It has got broadcast NOC license from government of People's Republic of Bangladesh. After the starting of test transmission on 10 October 2010, it is commercially on-air since 17 April 2011. Somoy Television aims to bring a positive change in Bangladesh through valuable, balanced and accurate news and information. Being solely a news based channel, Somoy TelevisIon gives topmost priority to news and news contents. For providing LIVE news, DSNG (Digital satellite news gathering) and Bonding Technology are used for emergency and live news. For news coverage beyond Dhaka, there are nine Bureau offices including all the divisional cities and more than 56 district correspondents with modern technologies to send news and video footage instantly. International News feed is taken directly from Reuters, APTN and SNTV. Special emphasis is given on Channel look and feel; Branding and Look is created by an international branding agency. Somoy Television can be seen throughout North America,some countries of Europe, Middle East, South Africa and some countries of Asia. It can also be seen through Internet with the web address www.somoynews.tv, Programs are also news based, focusing on the news and information, analysis of the news.