NEXA is the premium retail channel of Maruti Suzuki India Ltd, designed to meet the needs of the evolving automotive market with a focus on luxury and personalized customer experiences. As part of India’s largest passenger vehicle manufacturer, NEXA aims to redefine the car-buying experience by offering a range of premium vehicles and services that go beyond the traditional offerings of Maruti Suzuki.The NEXA portfolio includes premium hatchbacks, sedans, SUVs, and hybrid vehicles, featuring models like the Ciaz and Grand Vitara. NEXA dealerships provide a sophisticated retail experience with personalized service, digital integration, and tailored financial solutions. They also offer after-sales support, including maintenance packages and lifestyle engagement through curated events and loyalty programs. NEXA targets aspirational buyers, including urban professionals and tech-savvy customers, who seek luxury features and advanced technology in their vehicles.