FOUNDED in 1984 and headquartered in California's high-tech manufacturing corridor, Computer Market Research (CMR) has a long history of delivering cost-effective solutions that enable Global 5000 companies to more efficiently manage channel partnerships, optimize channel marketing programs and recognize maximum value and ROI from the investments they make in their channels. By removing the complexities associated with a channel, CMR is reinventing the way a business manages its channel relationships. The result is a streamlined, automated partner relationship management application designed around a company's business rules. For customers needing modular solutions, CMR's self-service software provides unmatched flexibility and scalability. This allows customers to build the most optimized platform to manage their channel. Customers around the world rely on CMR's suite of channel management applications and industry expertise. PRODUCTS• PARTNERPORTAL: Your suite of channel management applications from Deal Registration, Co-op/MDF Management, Reseller Profiles, Special Pricing Requests and more • CHANNEL POS: Our flagship product that streamlines the collection and processing of point of-sales records into comprehensive reports • CHANNEL INVENTORY: Application to help you monitor price protection and inventory levels • OTHER CUSTOMIZED CHANNEL SOFTWARE: We can build a channel management application custom-made for your business