Tata Play Limited (formerly known as Tata Sky Limited), is a joint venture between Tata Sons Private Limited and TFCF Corporation (formerly known as Twenty-First Century Fox, Inc., and now a part of the Walt Disney Company). Incorporated in 2001 and initiating services in the year 2006, Tata Play is one of India's leading content distribution platform providing Pay TV and OTT services. Tata Play was one of the first Direct to Home operators to launch customized channel packs & ala-carte channels along with multiple products and platform services that helped redefine content consumption and viewing experience of its subscribers. The company has invested in advanced digital infrastructure, partnered with global leaders to provide superior technology and set-up high-end 24x7 call centers in 12 languages across the country manned by multi-lingual customer service associates to offer professional and efficient customer service. Tata Play has footprints Pan India with 23 million connections.