Zepto is an Indian quick-commerce company based in Bengaluru, founded in July 2021 by Aadit Palicha and Kaivalya Vohra. The company specializes in delivering groceries and essentials in under 10 minutes, with a median delivery time of approximately 8 minutes and 47 seconds. Zepto operates through a network of "dark stores," which are strategically located warehouses that facilitate inventory management and order fulfillment.The company offers a variety of services to enhance customer convenience, including its renowned quick delivery service and the Zepto Pass, a premium subscription that provides benefits like free unlimited deliveries and exclusive deals. Zepto also employs AI-powered zonal demand mapping to optimize the locations of its dark stores, ensuring efficient service in urban areas. Its product range includes groceries, personal care items, electronics, pet care products, and beauty items, along with a growing selection of private label products. Zepto primarily targets urban consumers who value speed and convenience in their shopping experience.