We, at Dolly J, have always believed, fashion can never be limited to just clothes.We want to create a positive change through our brand and want people to associate our brand with sustainability for us and our future generations. We are determined to pursue continuous improvements for the sake of our environment and ethics. At Dolly J, our clothes capture a lifestyle that mirrors today's India, an unapologetic fusion of the cultural and the contemporary. We believe in staying true to the traditions that have built this legacy while moving forward into a more fearless world. We imagine traditional crafts in a contemporary language, making it relevant for women across all ages and sizes.To us, it is not just the garment that is important, but also the story behind it – from using sustainable fabric to sharing the experiences of our tailors and karigars. We hope you fall in love with not just the beauty of our pieces, but the narratives that created them.We are immensely proud to share our journey with you and look forward to your continuous support.