Our mission is to provide education using science-based and traditional information to promote responsible use of herbal medicine — serving the public, researchers, educators, healthcare professionals, industry and media.Since 1988, the American Botanical Council (ABC) has been educating consumers, healthcare professionals, researchers, educators, industry and the media on the safe and effective use of herbs and medicinal plants. ABC is an independent, nonprofit organization supported by thousands of members around the world.From its headquarters in Austin, TX, ABC publishes:- HerbalGram, a peer-reviewed quarterly journal; - HerbClip, a twice-monthly series of summaries and critical reviews of recently published herbal literature; and - HerbalEGram, a monthly electronic publication. ABC is also the publisher of four books, including The ABC Clinical Guide to Herbs, a continuing education and reference book, which contains monographs on the safety and efficacy of 30 popular herbs.