Lillelam is a Norwegian brand that designs and manufactures high-quality children's clothing made of 100% merino wool. The company's primary focus is on quality and sustainability throughout the whole value chain. All our manufacture is done in Europe and follows NICE's code of conduct related to human rights and labor conditions, as well as environmentally friendly production.It all began in 2004, with two newly-become mothers who were searching for high-quality children's wear in wool for their toddlers. Finding nothing, they decided to develop their own line of children's clothing from 100% Merino wool with a unique and functional design.All Lillelam products are made of pure Merino wool of the highest quality and softness, designed to fit the child's movement and growth. Lillelam has four collections; winter/ summer, underwear/socks and stockings, as well as the basic collection and an exclusive premium collection. The products are distributed through 230 retailers in Norway, among them the largest children clothing chains, as well as individual, multi-brand stores. Lillelam is also stocked by high-end Pharmacy chain, Apotek 1, with a premature and newborn collection. In 2018 Lillelam expanded into China and Iceland, and will soon be present in other international markets. OUR CORE VALUES:innovative, quality conscious and playful.INNOVATIVE: because we are rethinking how to design children's clothing and the use of wool.QUALITY CONSCIOUS:because quality is at the core of all parts of the production process, and the company throughout.PLAYFUL:because we operate in a child's world and we want to make children happy and try to adapt to them and their playful world.Lillelam supports the UN's sustainability goal - to eradicate poverty, combat inequality and stop climate change by 2030.