ZIMO, founded in 2021 in New York, embodies the brand philosophy of "Fashion Documentary," aiming of uniquely narrating the vanishing Asian heritage through a captivating documentary perspective​The brand seeks to explore the distinctive elements within the contradictory memories of Asian youth's growth. It skillfully reinterprets, transforms, and elevates these elements through a diverse design language, presenting its unique perspective on the evanescence of culture amidst an increasingly globalized world. The brand is dedicated to rediscovering enduring precious stories and their significance, embracing their profound meaning in its documentary vision.Zimo Yan, having earned accolades such as the CFDA+ Design Graduate and IDA Design Award, brings several years of working experience with esteemed brands in both New York and Shanghai including Proenza Schouler, Prabal Gurung, and 3.1 Phillip Lim. In 2021, Yan established the eponymous brand, ZIMO. The brand made its debut on the official New York Fashion Week schedule the following year. The brand has also been recognized in prominent publications like WWD, W Magazine, ELLE, Hypebae, and more.