Innovation is part of Lely's DNA since its foundation in 1948. With a focus on solving farming problems, Lely has become the leader in robotics and farm management we know today, their inventions substantially changing traditions in agriculture across the globe. As Lely Group, with 1,600 active patents, 57,000 robots worldwide and 40 countries served, we spend every day making farmers' lives easier with innovative solutions and tailored services. We offer solutions for almost all activities in the cowshed: from milking to cleaning and provide advice on how to organize a dairy farm smartly with the use of management systems. Lely Turkey Software Development is a Lely group company established in Turkey and currently engaged in the development of the software that Lely farmers use worldwide. Having started our operation in Turkey almost 13 years ago, our team has been the one to develop the software Lely T4C (Time for Cows), a management software enabling the automation of milking and feed (concentrate) feeding robots used in today's modern dairy farms. We are also the developers of Lely Horizon, the new generation Lely Farm Management System born from Lely T4C and to be launched worldwide in Spring, 2021. Lely Horizon uses smart algorithms based on the experience of thousands of dairy farmers worldwide to process the data into performance forecasts offering the farmer clear choices for optimizing their business. It combines individual cow data from Lely products with information from third parties in a single app. integrating suppliers into the digital environment of the farm. Lely Horizon sets the new standard in user-friendliness with an intuitive user interface, use of smartphones away from the farm and clear, customized dashboards.