Officially launched in March 2011, Great Eastern Financial Advisers (GEFA) has grown to be thebiggest FA firm in Singapore with the strength of 700 financial consultants within a short span of lessthan 4 years. GEFA is the first financial advisory firm in the industry in Singapore to adopt a uniquebusiness model that combines the strengths of a major insurance company and a financial advisoryfirm. GEFA's unique proposition of being an exclusive Financial Advisory firm, with a strong GreatEastern Parentage and a member of OCBC Group, has a distinctive edge over other FA firms.Being a wholly owned subsidiary of Great Eastern Holdings, GEFA leverages on the financialstrengths and excellent infrastructure support of Great Eastern. Customers will not only benefit fromthe vast institutional resources of Great Eastern but also the expertise and experience ofprofessional and highly qualified financial consultants who are able to provide insurance solutionsand investment opportunities from more than 50 insurance companies and fund managers to suittheir individual needs. Our customers will have a much broader range of products to selectfrom and, at the same time, enjoy the excellent service which Great Eastern is well known for.