EXTREME CONCEPTS + DIGITAL AGENCYWe swung open our doors on August 1, 2012 with one goal in mind – to completely redefine the way Advertising is practiced – and perceived – in Africa. Our goal is to always be the partner that understands the brand and client by delivering the most creative and effective ideas, backed by sound strategy and unique thinking.We believe in creating superior value for our clients, employees and shareholders. We continuously inspire our people to be the best. We are a one-stop-shop marketing communications company that's 100% built on ideas.Our Approach:We believe strongly in covering the bases. That's why we've adopted a through-the-line marketing approach. We've created Consumer Footmarks™, a proprietary tool that allows us deliver tailored solutions for every campaign.How we do it:We study and understand the Consumer,We cut through with Trade and Channel activities,We expand our reach using Digital and Interactive Media &We always measure the Impact of every campaign for further improvement.Our behavioral pattern:At X3M Ideas, our people are our biggest assets! That's why we give our employees an opportunity for full-fledged development – both professionally and personally. We provide them with a global work culture that gives them opportunities for innovation, collaboration, constant learning and rewards growth based on performance.