Bank Hapoalim is Israel's leading financial group and the largest bank. The bank has over 260 full-service branches, eight regional business centers, and industry desks for major corporate customers. The full service branches focus on households, professionals, small businesses, mortgage banking and pension advisory services. Together with the growth of direct banking interaction through the web, automated self-service machines and call centers, the Bank also promotes interpersonal contact, and the potential it offers for cross-selling, relationship-building and customer loyalty.The Bank is committed to an active, leading role in the community and contributes generously through educational, social and cultural projects.