gridBPM is a content technology and services company focused on helping Building Product Manufacturers (BPM) promote their brand and products to Architects, Engineers and Contractors practicing BIM in the commercial construction arena. As BIM has evolved, BPMs have had to become more actively involved in the Sales & Marketing of their products to deliver the right data to get their products discovered and used in BIM projects. While BPMs have typically invested in Revit BIM models, there remains further challenges to expand their digital footprint to serve more construction professionals, win more projects and drive a higher ROI from their content investments.BIM and digitization have brought BPMs new opportunities along with a new set of marketing problems to be solved:How to expand market reach and access a larger audience of design and construction professionals to generate more project opportunities.How to create and deliver a growing library of high-quality BIM content cost effectively and within reasonable timelines – especially with new product introductions.How to keep content up-to-date not only on the corporate website but throughout the many web destinations users expect to discover BIM-ready products.How to analyze and assess the effectiveness of these content syndication and brand awareness efforts to enhance and course-correct.Ultimately, BPMs are looking to build brand awareness, get their products into more projects and be recognized by the design & construction community for delivering high quality BIM content and a top-notch digital customer experience.BPMs must be market agnostic and participate in any and all AEC related content destinations to serve exiting customers and attract new ones. gridBPM and its BIM Content Delivery Network (CDN) helps manufacturers publish their products to multiple web destinations while driving traffic back to their branded website.