Sneaker News is a digital media company founded in 2007 by Yu-Ming Wu out of a desire to provide the sneakerhead community with a singular source that served up all the relevant news in the footwear world. It has since evolved into the web's premiere destination for sneakerheads-gathering release dates, previews of upcoming projects, NBA sneaker wears, and more in one premium channel. Today, through it digital channels serve over 20 million young consumers a month.