Since March 2017, Lulusar has been serving today's modern and independent woman with functional and affordable fast fashion that fills a gap in the current oversaturated market. Currently serving customers online across Pakistan, US, Canada, UK and Dubai, Lulusar also holds two concept stores in prime locations in Lahore and Karachi. Lulusar's name comes from the beautiful and untouched lake in Kaghan Valley, showcasing the brand's love and connection with Pakistan. Using state-of-the art resources such as advanced pattern design technology and virtual 3D fit, and forecasting analytics, Lulusar has evolved as a data-driven company that pivots on customer feedback to provide a buying experience like no other. Lulusar was founded by Azfar Hasan, who has been a pioneer in the fashion and textiles business and successfully runs one of the oldest buying offices in the region, Matrix Sourcing, which has served some of the largest brands and retailers in the world since 1992. Currently, the brand is headed by Fawad Shah, who has strong design and retail experience in the industry.