Rural agriculture commerce ecosystem in Africa is still driven by trust, relationships and physical interactions. But without a digital interface, the potential is largely untapped. Shamba Pride is revolutionizing rural agriculture ecosystem through solving the supply chain between input manufactures, agri- retailers and farmers through CRM. extension , BNPL and market linkage commerce platform. This removes the need for many intermediaries, significantly lowering the cost of farming to farmers while solving decade long price exploitation, quality and services access challenges. Shamba Pride has over 60,000 registered farmers and 2000 agri-retailers using Digishop platform