It was always an ambitious concept—representing indie publishers in the fiercely competitive and constantly evolving media industry.We have so much to be proud of—creating native content campaigns since 2007 and launching so many truly innovative and beautifully executed programs that stood out, won awards, and connected brands to readers in an effective and engaging way.Unfortunately the competitive landscape has evolved faster than our ability to keep up with it—the downside of being small, independent and self-financed. In this world of very large and well-funded corporations and businesses that focus primarily on volume, data and technology it has come time for us to close our doors.