The Sporting Life is invigorating, fun, and satisfying; its ski, après ski and everything in between. It is beach time with the kids or spin class at the club. From perfecting your swing to getting back on the old bike, the Sporting Life is hiking the trails of Algonquin or lounging on a boat in the Andaman Sea. The Sporting Life is the good life, and our customers are living it! Sporting Life is a place where our customers can find the best, quality, brand name fashion and sports equipment that supports the active and energetic lifestyle that our customers live and love. Sporting Life opened in 1979 with the belief that we could offer quality products and well-known brands that enhance our customer's active lifestyle. Sporting Life has experienced consistent growth over the years, which can be attributed to innovation and excellent customer service, becoming a respected retailer who is known for top-of-the-line sports equipment and fashion.