Tocara [TOW-CARE-AHH] is more than jewelry – it's a lifestyle, a passion, a culture of fun and belonging to something truly special. We are a fine jewelry brand that offers luxury at a more purse-friendly price tag without having to compromise on quality. We take the utmost pride in our craftsmanship of Sterling Silver (.925), hypoallergenic surgical grade Stainless Steel and 10K Gold designs to create the most fabulous collections. And most of our designs include our crowning jewel – the DiAmi®. Exclusive to Tocara, our DiAmi stones give the flawless look of a diamond that you'd be hard-pressed to tell the difference from the real thing!And, fabulous jewelry is just the beginning. Our mission to empower and change lives through our entrepreneurial opportunity has helped thousands across North America achieve their dreams simply by connecting & sharing the love of jewelry.