For community bank executives who seek to better understand operational metrics and customer behavior, Lumio Insight service is a full-service analytics offering that provides analytics on aggregated bank data to help banks proactively identify and take action on operational efficiency opportunities, targeted sales and retention campaigns, and risk mitigation measures. Unlike current analytics offerings to community banks which are expensive, do not combine data from multiple vendor sources, and do not offer advanced analytics capabilities, our solution is inexpensive, easy to implement, and solves many of the unmet needs of our community banking customers.