Naterra International, Inc. is a family-owned consumer packaged goods company based in Coppell, Texas. Founded in 1922, it specializes in beauty, baby care, and personal care products. The company operates as a vertically integrated manufacturer, overseeing product design, development, production, and distribution from its U.S. facilities. Naterra is known for its core brands, including Tree Hut, which offers award-winning sugar scrubs and body care products, and Baby Magic, a hypoallergenic baby care line.Under the leadership of CEO Jon Song, Naterra employs between 59 and 84 staff members and generates annual revenue of approximately $61.7 million. The company emphasizes inclusivity, innovation, and teamwork in its operations. Naterra distributes its products through various channels, including food and mass-market retailers, drugstores, and specialty outlets, targeting households that seek premium personal care solutions.