Fun 2B Free Brand Identity is shifting the focus from looking at children as a collection of mental health symptoms and problem behaviors to needing more pleasure, FUN, and happiness in their lives. There is an obvious need for treatment but we believe that the child is not broken, but has been restricted from activities and experiences strictly based on their symptoms. By identifying what is missing in regards to quality of life, F2BF will begin to fill up those voids and teach the necessary skills needed to engage in these meaningful, life-fulfilling activities within the community and activity itself.