Hendershot Research Consultants (HRC) is a marketing and advertising research company offering clients a full range of services from questionnaire design to final report. The results of a marketing research study can provide input towards effective planning of marketing and advertising strategies (i.e. to identify potential markets, to determine satisfaction with a product or service or to determine the best advertising media). Research methodologies include telephone interviews, mail questionnaires, store intercept and internet questionnaires. Since 1987, HRC has been conducting research studies in both consumer and industrial markets. Specific research has been completed in the following sectors: banking, education, media, hospitals, retail, automobiles and government. Studies have also been conducted for associations to determine members' satisfaction. HRC believes in providing optimal service to meet clients' time frames while ensuring that the quality of the results are maintained.