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Communications Consultant and Writing Coach

Anyone can generate content. But it takes training (and talent) to turn content into copy that shines. Content is information. Copy is information and imagination and presentation and differentiation.You don't get great copy without sweating the small stuff. "Genius," after all, "is 1 percent inspiration and 99 percent perspiration." Well-thought-out ideas, well-selected words and well-written sentences project believability, originality, intelligence and humor.If your copy doesn't have personality, you're leaving brand equity on the table. A distinct voice helps increase customer loyalty, rally employees around your goals and objectives, and open doors for future business opportunities.Gist works – and reworks – to get details right. Make it your go-to agency when good-enough copy just isn't good enough.

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Communications Staff, Office of the University Publisher, News Office

After a 23 year hiatus, the St. Louis Globe-Democrat will once again serve the people of St. Louis. The Globe-Democrat will provide St. Louis with a news and information portal unlike no other. It will utilize the latest technology to provide the best news experience utilizing all electronic formats.In today's world, news has become abundant. You have many choices to discover what is happening in St. Louis. The new St. Louis Globe-Democrat will deliver your news with greater speed and depth. We pledge to be the number one digital source for breaking news and develop the reputation for being the first with the big stories. We will provide you with the opportunity to contribute and add personality to our coverage utilizing the latest technologies to deliver your news the way you want it. In addition to news, the new St. Louis Globe-Democrat will provide thought provoking analysis, conversation, community and trust. We will engage and inform you and stay with topics as they unfold. Our goal is to provide a portal to make your user experience richer to improve the quality of the content for the more casual reader.

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Jill Pfeiffer

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