Natural Selection may be a new company, but our roots in the African safari business run deep. Our founders got their starts as guides in the bush decades ago and today are among the true pioneers of photographic safaris in Southern Africa, with over a century of combined experience in the industry. They are old friends devoted to the simple premise that safari tourism, when done right, can be an incredibly powerful tool for conserving and protecting Africa's last great wild places. As such, Natural Selection partners with local communities, governments and conservation organisations to help protect and even expand protected areas and critical wildlife habitat through the development of gold-standard ecotourism projects across Southern Africa. This deep commitment to conservation is matched only by our devotion to providing our guests with truly extraordinary safari experiences.