Havas Formula is a national public relations agency with offices on both coasts and premier clients across the country. Unlike more traditional PR agencies focused purely on publicity, Havas Formula creates strategic, integrated brand activation programs incorporating a diverse marketing mix: from media events and influencer campaigns to co-branding, promotions and grassroots initiatives. With this approach, Havas Formula aims to create numerous avenues that enable a brand to establish connections with its target audiences. Havas Formula's sister agency, Havas FORMULATIN, is a full-service public relations firm comprised of a bilingual and bi-cultural team focused solely on providing services that help Fortune 1000 brands connect with Hispanic consumers. This is predominantly accomplished through leveraging four passion points important to the Hispanic community: family, food, sports, and music.