We believe in the power of cannabis to cultivate health and happiness and to help people lead healthier, richer lives in our communities. We've seen how cannabis has helped our own families and friends fight an illness, manage anxiety, and bring new types of creativity into their lives. In 2017, we founded Solful as a different kind of cannabis retail experience to not only educate our guests but to learn from them as well. We're on a mission to dispel old stereotypes about cannabis and replace them with objective information and learned understanding about how cannabis can improve lives. We want to lead a movement that brings cannabis into the mainstream conversation about the health of our bodies, spirits, and our ever-evolving culture. We've already started in Northern California, and have ambitions to influence conversations and experiences around cannabis nationally.We believe in using our business to support People and Planet. Each month, Solful touches thousands of lives—from our customers, cultivators, and our community. We see this as a platform we can use to make meaningful social and environmental impacts. We source the absolute highest quality cannabis that has the lightest possible impact on the environment. We collaborate with people and organizations who promote social and environmental initiatives that align with our mission and values. We seek out and partner with cultivators who practice regenerative farming methods that help restore and protect the health of our planet. And most importantly, we exist to meaningfully support the health and happiness of all of our stakeholders.