Celebrity makeup artist Jeanine Lobell founded Stila in 1994. The Company name is derived from the Italian word "stilare,"​ which means "to pen"​. Stila believes that makeup should be as individual as each woman's own signature. Stila creates products for the eyes, cheeks, lips and face as well as for complexion perfection and multi-use. The Company also sells brushes and accessories. Stila's modern, uniquely illustrated and inspiring packaging is made out of recycled materials that are durable as well as distinctive. Stila has also continually sought new ways to teach makeup techniques, either over the Internet or within the product container. Today, Stila is known for its modern, sophisticated, non-intimidating approach to beauty. The brand's innovative, multi-tasking formulas, eco-friendly packaging, and fashion-forward colors have cemented its place on must-have lists of top beauty editors around the world. The prestige color brand regularly appears on the pages of magazines like Allure and InStyle, and is also used by top designers during New York fashion week.