At 3.14, we create an impact on the ad-tech sphere quarter-mile at a time, through Machine learning, Artificial Intelligence and extensive re-targeting, acting as a wagon to bridge the gap between brands and consumers. While brands focus on higher ROI, consumers want a product that can act as an extension to themselves; our technology acts as an anchor to enhance their experience. We study the user behaviour patterns in the form of data - creating not just Ads but effective communication. Our strategic audience segmentation capabilities enable us to understand not just what the users want, but also how to effectively connect them to the right brands. Our user-centric approach helps us better identify their needs, which in conjugation with our technology stack delivers them the right ads at the right time.